Speaking

Every business owner has access to game-changing data. Few use it. Most ignore it.

Let’s change that together.

The SEO And Analytics Guest Expert You Need.

I empower business owners with a real-world, doable understanding of using data to make smart decisions.

Lorraine Watson

THE CASE FOR ANALYTICS:

Smarter Business Decisions Drive Desired Results

You can’t build a successful business on assumptions, best guesses, and crossed fingers. Well, maybe you can, but that’s a long, slow, rocky, rough road to travel. And why would anyone choose to make business harder when there’s an easier, smarter, faster way to reach a destination?!

The secret to building an email list, attracting more clients, and growing a business without working around the clock, blowing all of your money on ineffective marketing tactics, or hawking your wares on social media is data. When you have the right data for your business, every decision will be better, more strategic, and more purposeful — and you’ll be able to make those decisions more quickly and with confidence.

Two Cats Snuggling
Bebe-laid-back

In this interview or presentation, you’ll:

Debunk common analytics myths and misunderstandings.

Discover the different types of data available and learn which do and don’t matter so you can stay focused.

Explore the types of questions that must be asked when setting up analytics and measurement tools.

Understand how analytics reveals your business reality so you can stop working off assumptions.

Realize what’s possible for your business (and revenue) when you have access to the right data.

Lorraine Watson smiling in countryside wearing blue striped shirt

I’m Lorraine Watson

SEO + Analytics Specialist

I’m that person standing on a soapbox with a cat on her shoulder proclaiming that smart businesses make data driven decisions. And I’m not wrong.

Too many businesses make decisions based on best guesses and crossed fingers — I put a stop to that impending disaster by making data more accessible and understandable.

I help business owners:

Learn about and understand SEO and Analytics.

Identify the data they need to collect to reach their goals.

Interpret analytics data to make smart decisions that move their goals forward.

Increase qualified traffic and visibility with organic and paid search engine optimization.

Get the results they really want from their websites.

Available For Speaking, Guest Expert Training, And Podcast Interviews.

Reach out to learn more and discuss how this this talk can be tailored to your audience.

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