Vision-first support for owner-led practices
Build A Practice That Works The Way You Always Envisioned
You’re here because something needs to change, and you’re ready to do something about it. That matters more than you might think. The practices that get unstuck aren’t the ones that worked harder. They’re the ones that finally had the right support behind them and built something that stays built.
Why most consulting misses the mark
The Right Support Doesn’t Start With A Service. It Starts With Your Practice.
Most consulting engagements start with a solution already in mind. A program gets applied, a template gets filled in, and the recommendations land in a binder that never quite fits the reality of your specific practice, your specific team, or where you’re actually trying to go.
We work differently. Before anything else we take the time to understand your practice deeply — your vision, your values, the stage you’re at, and what’s actually getting in the way. The support we provide is built around what we find, not around a predetermined answer.
That’s what makes the difference between support that looks good on paper and support that actually changes things.
You’re ready To Use YoUr Data
To See Different Results, You Must Do Something Different
But you might be wondering: “What does that even mean?! How do I know what to do differently or what to change? And how can I make sure I don’t change the wrong thing and sabotage my success?”
We get it! Embracing a data-first approach to making business, website, marketing, and SEO decisions can feel intimidating. This stuff is also complex and confusing — there’s a lot of jargon to wade through!
That’s What We’re Here For
We’re seasoned digital consultants and business analysts who geek out on all things data. We love empowering business owners like you to feel confident about the decisions you make — and yeah, along with audits and strategic plans, we also work with you to implement everything we recommend.
It All Starts With Analytics
Everything We Do Starts And Ends With Your Data
We advocate for a data-first approach to making decisions about website enhancements, content creation, search engine optimization, marketing and advertising campaigns, and brand building. Why? There’s no point in taking action if you’re not testing, measuring, and tracking results.
Plus, We Don’t Guess
We’re data analysts. So, beyond the typical metrics like who is engaging, what they are doing, and where they are coming from, we dig in to understand the why behind the results and how it’s relevant to your business so you can:
- Do more of what is working and test ways to increase results.
- Tweak what isn’t working and track the impact of changes made.
- Add what’s missing and take advantage of new opportunities.
Relevant Data Vs. Irrelevant Data
Some Data Doesn’t Matter, Knowing What To Pay Attention To Does
Once you see how powerful knowing your numbers and tracking your metrics can be, it’s easy to get excited and start looking at everything. But that’s the fastest way to get overwhelmed and waste time on metrics that don’t matter.
Relevancy Makes All The Difference
The best thing to do when evaluating your data and deciding what to track and why, is to ask questions. Better questions yield better answers. Better answers drive smarter actions. Smarter actions produce better outcomes.
Asking questions also helps identify different types of data like:
- Vanity Data: Metrics that feel good but don’t move the needle.
- Interesting Data: Metrics worth keeping an eye on but aren’t relevant.
- Useful Data: Metrics directly related to your business goals.
Analyze + Architect + Advance
Three Step Framework For Data Success
Step 1: Analyze
We audit your analytics foundation and assess what is and is not working so you know where you stand.
We seek to understand your business model and goals, identify the metrics that matter, and review the data for everything you’re doing.
This can include your website, email, social media, advertising, marketing, SEO, content, and more.
Step 2: Architect
We create a strategic plan that outlines how you’ll get from where you are to where you want to be.
We use competitor data, audience research, and our analysis findings to identify issues to fix, opportunities to take advantage of, gaps to overcome, and the best next steps to take.
The tactics we include in your data strategy depend on your business.
Step 3: Advance
We work your strategic plan for you, implementing the recommendations made and reporting results.
While you’re busy running your business and doing your thing, we work to build momentum and move your business forward.
Most clients work with us for a minimum of 6 months. Many work with us for 12 months or more.
“I was working on two different projects that needed analytics support at the same time — a big agency was involved in one project and I hired Lorraine and Bonnie to provide analytics consulting for the other. HOLY MOLY. What a night and day difference! They helped me get everything I needed set up, configured, and working properly in mere hours, while the other agency took weeks to do the same thing and made errors I then had to deal with. They also answered every one of my questions (even the seemingly dumb ones) with patience and respect. Thank you so much for making my life easier and helping us move quickly.”
Jennifer Bourn, Chief Marketing Officer, Motivations AI
The Strategic Practice PLan
A Clear Path From Where You Are To Where You Want To Be
A thorough look at how your practice is running — what needs attention, in what order, and how to make it stick. You leave with a clear picture of what’s driving the chaos and a detailed action plan for the first 90 days.
- Who this is for: Practice owners who want clarity on what needs to change and a concrete plan for where to start — whether they implement it themselves, with their team, or with support.
- Investment: $5,500
- Timeframe: Typically 3 weeks from kickoff
Strategic Operations Partnership
Your Strategic Partner From Plan Through Implementation
A working partnership through plan and implementation for practice owners who are ready for change and want the support to make it happen. The Partnership always begins with a discovery conversation to make sure the fit is right on both sides.
- Who this is for: Practice owners who have the vision but not the time, skills, or capacity to drive implementation themselves — and want a partner who will see it through with them.
- Investment: Custom – discussed during your discovery conversation
- Minimum commitment: 4 months (strategic plan + 90 days implementation)
Operations strategy power session
90 Minutes Of Focused Expert Guidance — On Whatever You’re Working Through
A standalone up to 90-minute working session built around your most pressing challenge. Not a discovery call. Not a gateway to a longer engagement. A complete, useful conversation on its own — and you leave with clarity and a path forward.
- Who this is for: Practice owners with a specific challenge, decision, or situation they need to think through with someone who’s seen it before.
- Investment: $850
- Format: video call preferred; phone available
Ready to get started?
Your Practice Is Ready. So Are We.
You know your practice. You know what needs to change. That’s enough to start.
Let’s Talk About Your Practice
Not sure where to start?
That’s A Completely Reasonable Place To Be
That’s exactly what the first conversation is for.
It’s a 30-minute video call. You’ll answer a few brief questions at the time of scheduling — no other preparation required. You’ll speak with one of us directly, and find us genuinely curious about your practice, not working through a script.
We’ll listen, share how we work, and give you an honest recommendation for where to start. If we’re not the right fit, we’ll tell you. Either way, you’ll leave with a clearer picture of your situation.
Let’s Talk About Your PracticeIf you want to understand more about why we’re passionate about this work — and why we believe most operational advice misses the mark for practices like yours — read our Soapbox. We think these things are worth saying out loud.