A Data-Driven Approach To Business Growth

Ensure Every Action You Take Is Meaningful And Relevant To Your Business Goals

Most business owners focus on the metrics of who, what, and where but the biggest impact comes from asking and understanding why, how, and so. It’s what ensures you have the right knowledge at the right time so you can make the right decisions and take the right actions.

Analytics COnsulting Services

We Help Ambitious Small Businesses Achieve More

The metrics you measure you pay attention to, and what you pay attention to grows. The trick is making sure the metrics you measure and track are the right metrics for your business.

Get that right and you can:

  • Know with certainty what to do (and not do)
  • Clarify your customer’s buyer’s journey
  • Increase search engine rankings and website traffic
  • Improve your website’s user experience
  • Better understand customer behavior
  • Engage leads and customers in more meaningful ways
  • Convert more visitors into buyers and subscribers
  • Maximize the ROI of your marketing campaigns
  • Create strategic content that supports your offers
  • Boost sales, revenue, and profitability

You’re ready To Use YoUr Data

To See Different Results, You Must Do Something Different

But you might be wondering: “What does that even mean?! How do I know what to do differently or what to change? And how can I make sure I don’t change the wrong thing and sabotage my success?”

We get it! Embracing a data-first approach to making business, website, marketing, and SEO decisions can feel intimidating. This stuff is also complex and confusing — there’s a lot of jargon to wade through!

That’s What We’re Here For

We’re seasoned digital consultants and business analysts who geek out on all things data. We love empowering business owners like you to feel confident about the decisions you make — and yeah, along with audits and strategic plans, we also work with you to implement everything we recommend.

It All Starts With Analytics

Everything We Do Starts And Ends With Your Data

We advocate for a data-first approach to making decisions about website enhancements, content creation, search engine optimization, marketing and advertising campaigns, and brand building. Why? There’s no point in taking action if you’re not testing, measuring, and tracking results.

Plus, We Don’t Guess

We’re data analysts. So, beyond the typical metrics like who is engaging, what they are doing, and where they are coming from, we dig in to understand the why behind the results and how it’s relevant to your business so you can:

  • Do more of what is working and test ways to increase results.
  • Tweak what isn’t working and track the impact of changes made.
  • Add what’s missing and take advantage of new opportunities.

Relevant Data Vs. Irrelevant Data

Some Data Doesn’t Matter, Knowing What To Pay Attention To Does

Once you see how powerful knowing your numbers and tracking your metrics can be, it’s easy to get excited and start looking at everything. But that’s the fastest way to get overwhelmed and waste time on metrics that don’t matter.

Relevancy Makes All The Difference

The best thing to do when evaluating your data and deciding what to track and why, is to ask questions. Better questions yield better answers. Better answers drive smarter actions. Smarter actions produce better outcomes.

Asking questions also helps identify different types of data like:

  • Vanity Data: Metrics that feel good but don’t move the needle.
  • Interesting Data: Metrics worth keeping an eye on but aren’t relevant.
  • Useful Data: Metrics directly related to your business goals.

Analyze + Architect + Advance

Three Step Framework For Data Success

Forward momentum is intersection of analyze, architect, and advance

Step 1: Analyze

We audit your analytics foundation and assess what is and is not working so you know where you stand.

We seek to understand your business model and goals, identify the metrics that matter, and review the data for everything you’re doing.

This can include your website, email, social media, advertising, marketing, SEO, content, and more.

Step 2: Architect

We create a strategic plan that outlines how you’ll get from where you are to where you want to be.

We use competitor data, audience research, and our analysis findings to identify issues to fix, opportunities to take advantage of, gaps to overcome, and the best next steps to take.

The tactics we include in your data strategy depend on your business.

Step 3: Advance

We work your strategic plan for you, implementing the recommendations made and reporting results.

While you’re busy running your business and doing your thing, we work to build momentum and move your business forward.

Most clients work with us for a minimum of 6 months. Many work with us for 12 months or more.

“I was working on two different projects that needed analytics support at the same time — a big agency was involved in one project and I hired Lorraine and Bonnie to provide analytics consulting for the other. HOLY MOLY. What a night and day difference! They helped me get everything I needed set up, configured, and working properly in mere hours, while the other agency took weeks to do the same thing and made errors I then had to deal with. They also answered every one of my questions (even the seemingly dumb ones) with patience and respect. Thank you so much for making my life easier and helping us move quickly.”

Jennifer Bourn

Jennifer Bourn, Chief Marketing Officer, Motivations AI

Getting Started With Data

Metrics That Matter: Establish Your Analytics Foundation And Learn To Read Your Data

Explore Metrics That Matter

Doing More With Data

Better Business Partnership: Leverage Strategic Analytics Consulting And Ongoing Execution

Explore A Better Business Partnership

Getting Help On-Demand

Data Strategy Power Hour: Insights On Data Strategy, Measurement, And Application

Sometimes you just need to pick the brain of a trusted expert. Whether you’re a business owner tackling your own analytics implementation and SEO, or you were assigned an analytics or SEO-related task and would feel so much better with some input from a pro, we’re here to help. While we can’t “do the work” in 50 minutes, we can answer your questions, share advice, provide recommendations, review your work, and get you unstuck.

Book A Power Hour

Let’s Get To Work

Take Charge Of Your Business Growth And Take Meaningful Strategic Action

Data makes the world go ’round. It’s how you know what speed to drive, how long to cook a turkey, and how much medicine to take. It’s also how big businesses choose what to sell and how to market their products to make the big bucks.

The good news is that you can use the SAME technology and tools big businesses use to grow your small business.

Every goal you have is achievable and doable. You can achieve your goals faster and easier when you know what metrics matter to your business, track and measure those metrics, and use the data gathered to make decisions.

Don’t want to do it yourself? No sweat. This nerdy numbers stuff is what we live for!

Reach Out To Get The Ball Rolling