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Analytics And SEO Insights

Get easy-to-understand articles, tips, and advice that help you better understand analytics and SEO, and how you can use them to improve your website, increase your discoverability, and get better results from your digital marketing.

Business owner looking at business metrics that matter

How To Identify The Metrics That Matter To Your Business

The analytics data you need to make strategic decisions and drive desired results depends on your business model, stage of growth, offers, audience, and goals. Learn about defining the metrics that matter most to your business.

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Laptop screen showing an analytics dashboard to help a small business owner make data-driven decisions

How Analytics Can Improve Your Website And Boost Conversions

You invested time, energy, and money into building your business website. Ensure it does its job to position your offers, build your email list, generate leads, and make sales by using analytics data to drive website improvements.

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Lightbulbs to represent how analytics data illuminates business decisions

The Business Impact Of Using Analytics And SEO To Make Decisions

If you're using guesses, google, and assumptions to make critical business decisions, there's a better way. You can know with confidence, what to do, change, or remove to improve rankings, traffic, engagement, and conversions.

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A red traffic sign that says wrong way to represent the danger of only having basic or general website analytics

The Perils of Using Basic Analytics And Surface-Level Insights

If you're like most business owners, your knowledge and use of analytics is limited to whatever was added to or installed on your site when it was built, and whether you know it or not, that puts your business, revenue, and goals at risk.

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